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The Ultimate Deception

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“We are only falsehood, duplicity, contradiction; we both conceal and disguise ourselves from ourselves.” —Blaise Pascal

Objective
This project was about picking a director and creating a film festival based on that particular director's film style. The project includes many different deliverables and is about creating a brand and then showing how it works across multiple forms of deisgn.

Approach
The director that I chose was Steven Soderbergh. The trouble with Soderbergh is that he doesn't really have a unique style to his films, but that is what drew me to his films. So the theme, or "soul," of the project had to be based on the majority of the kinds of films that he directs. The theme that I discovered was that everything and everyone may not be what they seem.

Course
Integrated Communications

Instructor
Hunter Wimmer

Semester
Fall 2016

Keywords
Duplicity
Artifice
Deceit
Falsehood