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Kona Brewing Co.

_Packaging

Beer Packaging

“I can't even speak Hawaiian, but if you go there and listen to a Hawaiian song, you get captured because its so beautiful, like the melody is just gorgeous and you know Bob Marley is on the radio evey single day. It's very reggae-influenced down there. Basically, you haven't been to paradise if you haven't been to Hawaii.” —Bruno Mars

Objective
To repackage a set of deliverables from a beer or wine company.

Approach
I chose the Kona Brewing Co. and I gave it a little twist by introducing a cannabis element to it. I created a six pack of cannabis beer, one bottle of an alternate flavor of a cannabis light beer, and one growler. For this project, I had to do a lot of research on cannabis and beer products. In order to keep it that Hawaiian vibe I had to understand the lightness, vibrance, and laid-back style of the Hawaiian culture.

Course
Packaging Design 3: Advanced 3D Branding

Instructor
Thomas McNulty

Semester
Summer 2017

Keywords
Local
Natural
Community
Bright
Sunny
Vivid
Fun
Relaxing
Unwind
Recline