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A Smooth Journey

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Book

“Press forward. Do not stop, do not linger in your journey, but strive for the mark set before you.” —George Whitefield

Objective
To rebrand a tech startup.

Approach
I was talking to the marketing team and they had written down guidelines of where they want to take the company. I then worked with the marketing team and my design team to create a set of visual guidelines to partner up with the marketing guidelines.

These visual guidelines are explained in a brand book. This brand book led to the creation of a new website and app design for the company.

Company
Moovit

Position
Lead Designer

Timeline
2015-2016

Keywords
Smooth
Journey
Ease
Transport
Continuous
Effortless
Uninterrupted
Regular
Daily
Routine
Unique
Personal
Route